Cardiff Sixth Form College has been recognised again after winning the AMCIS Branding Impact Award for 2020.
The Judge commented: “Cardiff Sixth Form College’s branding campaign captivated my attention from the start. The logo is eye-catching, clean, powerful, distinguishing, and it creates interest to want to explore further. The more of the evidence I encoutered, the more impressed I was with the development of the brand identity, especially the dragon symbol and colours.
“I found the feedback from the agents in Nigeria, Hong Kong, and Malaysia particularly compelling. The entry shows a thorough understanding of the school’s audience and the uniqueness in the market positioning of its aspirational product. The video conveyed this message in a memorable visual story and the prospectus and peers booklets reveal the brand promise in detial, making this entry a clear winner. Congratulations on a well-deserved first place!”